When it comes to shopping, people prefer to shop from a place that has clothes featuring unique styles and designs so that they can stand out from the crowd. During the sixties, when the rest of the world was not exactly ‘fashion forward’, London took the cake by being the top destination for shopping for people from all over the world. Of course, London still remains as a great fashion destination today but during the 1960s it was the only place offering a great shopping experience.
During the 1960s, there were other European shopping destinations too, but these couldn’t hold a candle to London, which was referred to as the ‘most fabulous’ shopping centre back in those days. Vintage fashion was spot-on in London and this beautiful city had something to offer for every budget. Thus, both the rich and the average people engaged in London shopping. The Bond Street and Oxford Street were two well-known names back in the days for people who had the courage to dress differently/fashionably and spend a little more on branded clothes.
The Carnaby Street was another popular shopping destination in London back in the sixties. In fact the fashion and cultural scene here in this city was so popular and well-appreciated that the term ‘Swinging London’ was coined to describe the scene. The sixties was indeed a time of cultural revolution in the United Kingdom because during this time hedonism and optimism soared in London. It gave birth to a youth-oriented fashion phenomenon where fashion emphasized dressing up more youthfully.
Back in the days of Swinging London, photography and fashion went hand-in-hand and people went ga-ga over both! The most popular source of inspiration was the Queen magazine. London was also the hometown of the one of the first supermodels in the world, Jean Shrimpton, who was considered to be the Face of the ‘60s. During this period the fashionable shopping areas in London like Chelsea, King’s Road and Carnaby Street witnessed a huge sale of miniskirts as these were considered a must-have in case of London shopping.